01
Fractional CPTO
Senior product and engineering leadership for scale-ups that need direction now — strategy, roadmap, org design — without a full-time hire.
Track record: Impactify.cx · Voiso
Digital Product Leadership & AI Transformation
Alexander Beregovoy
Early Uber; late Amazon; on time — always.
Home
I help companies ship digital products and turn GenAI into real results — in the product, and in how it gets built.
I'm a product and technology leader with 15+ years building platforms at global scale. Today I'm Chief Product & Technology Officer at Voiso, and I take on a small number of advisory and fractional engagements.
Before that I launched GenAI-powered Alexa+ at Amazon, built a top-3 telehealth app at Formula, and led digital transformation across 12 EMEA markets at Uber.
Services
02
AI-SDLC transformation
Redesign how your team builds software around AI-assisted workflows, so you ship faster with the people you already have.
Track record: ENDGAME
03
GenAI product strategy & launch
Decide what to build with GenAI, take it to market, and run the change management that makes the shift stick across teams.
Track record: Amazon Alexa+ · Uber
Experience
Mar 2026 — Present
Voiso
AMSChief Product & Technology Officer
Leading product strategy and development, and applying GenAI for end users, customers and across the company.
CPTO since Sep 2026 · Chief Product Officer, Mar – Aug 2026
Jan 2026 — Present
Impactify.cx
PART-TIMEStrategic Advisor, fractional CPTO
Advising leadership on product strategy and organizational design. Part of the Nvidia acceleration program.
Sep — Dec 2025
ENDGAME
AMSManagement Consulting — AI SDLC Transformation
Transformed the software development lifecycle with AI-assisted, redesigned workflows — a major improvement in time-to-market.
Jun 2022 — May 2025
Amazon
THGCountry Manager, Alexa+ Product
Led design, development and launch of GenAI-powered Alexa+ for English and Dutch-speaking markets, driving the shift from classic ML to GenAI, including change management across teams.
Jul 2020 — Jun 2022
Formula (formerly Fjor)
AMSHead of Global Telehealth Platform
Built and launched a global B2B2C telehealth platform for English-speaking markets, overachieving ARR targets and ranking top 3 in the Apple Store.
2016 — 2020
Uber
AMSGlobal Vendor Manager & EMEA Regional Operations Manager
Led large-scale digital transformation across 12 EMEA markets and 18 languages, impacting 3,500 employees. Delivered Uber's customer-facing VoIP product in the UK, securing the company's operating license.
2013 — 2016
Lamoda Group
MOWHead of Quality Management
Designed and implemented a quality control platform supporting the push toward a Frankfurt Stock Exchange IPO, alongside change management across fulfillment and last-mile logistics.
2008 — 2013
Hyundai Motor Company & Laminam
MOWSenior Project Manager, then Branch Manager
Project and branch management — the operational foundation for the product and platform work that followed.
Certifications
Education
Harvard Business School Executive Education
Moscow State University
Certifications
Agile Certified Product Manager & Product Owner (ACPM)
Lean Six Sigma Yellow Belt
Off the clock
31Countries visited
Travel is the best education. So far, west to east: Mexico and the Americas, across Western and Eastern Europe, the Gulf, and into South & East Asia.